Privacy Policy
Last Updated: January 1, 2026
HomeServe USA Corp. and its subsidiaries (“HomeServe,” “we,” “us,” “our”) respect your privacy. This Privacy Policy (“Privacy Policy” or “Policy”) describes how we collect, use, and disclose your personal information and any rights you may have with respect to such information. It governs personal information we collect through our websites and mobile applications (collectively, “Sites”) and personal information we collect through any other means to provide our services or perform other business activities (collectively, “Services”). The Policy does not apply to personal information we collect in an employment context, such as information collected from or about job applicants or employees.
Please read this Privacy Policy, which is part of our website Terms of Use, before using our Sites or Services. By accessing or using our Sites or Services, you agree to the Terms of Use and this Policy. California residents should also read our California Privacy Notice, which supplements this Policy.
1. About This Privacy Policy
Privacy policy changes
This Privacy Policy is subject to change. We encourage you to review it frequently for amendments. When we make material changes to the Policy, we will take reasonable steps to notify individuals (e.g., sending email notifications). Privacy Policy changes are effective immediately, and you accept these changes by continuing to use the Sites or Services. If we determine that a change to this Policy will result in using previously-acquired personal information in a materially new way, we will provide you notice and take any other actions required by applicable law (e.g., obtain additional consents).
Conflict between this policy and laws and regulations
When federal, state, or local laws or regulations require a higher level of protection for your personal information, they take precedence over this Privacy Policy.
2. Information We Collect
Personal information
We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“personal information”). The types of personal information we collect about you varies based on how you use the Sites and/or Services and your relationship with us. It may include:
- Identifiers such as name, mailing address, service address, email address, phone number, utility account number, HomeServe account number(s) and login credentials, internal identification and reference codes, signatures;
- Characteristics of protected classifications such as age, marital status, gender;
- Demographic information such as the number and ages of children, what language(s) you speak; the number of persons living at the property, household income;
- Commercial information such as bank account number, payment card information, records of products and services purchased, customer type, account balance and status, utility account number, records of your residential status, job activity descriptions, product and service reviews;
- Privacy, marketing, and communications preferences such as consents and opt-outs;
- Internet or other electronic network activity information such as IP address, device specifications, browsing and search history, clicks, information about how you interact with our emails and digital advertisements, and other data collected by cookies and similar technologies;
- Geolocation data such as non-precise geographic location indicators from mobile devices, websites, and service addresses;
- Audio, electronic, visual, thermal, olfactory, or similar information such as call recordings, chat transcripts, photos you submit to us, job photos or videos, images of your properties and equipment;
- Professional/employment information such as employer, occupation;
- Education information such as education level; and
- Inferences drawn from other personal information that relate to your preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Some of the personal information listed above may be considered sensitive personal information under relevant privacy laws. Depending on your state of residence, this may include your financial account information and account login credentials.
Deidentified and aggregate information
We may deidentify or aggregate personal information such that we can no longer reasonably associate it with an identifiable person. We may use and disclose deidentified and aggregate data for any business purpose permitted by applicable law.
Usage data and sites activity
We automatically collect information in connection with the actions you take on our Sites. We refer to this type of information as “usage data.” Usage data may include information about your device, browser, operating system, internet service provider, and IP address. It may also include information about your interactions with our Sites such as the pages you view, the page and search terms used to reach our Site, the time, date, and duration of your visit, and your clicks. If we can reasonably associate this data with you, we treat it as personal information under the categories of Identifiers or Internet or other electronic network information, as appropriate. If we cannot reasonably associate this information with you, we treat it as anonymous usage data.
Communication recordings
We may record calls and retain the content of text messages, chat transcripts, emails, and other written or electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.
3. How We Collect Information
From you
We may ask you to provide personal information when you communicate with us. You are not required to provide this information; however, certain features of the Sites or Services may not be available unless you provide the requested information. We may also capture contact information, such as phone numbers and email addresses, when you contact us.
Third-party data sources
Where permissible, we may collect personal information from third-party data sources such as contractors and technicians, utility companies, data brokers, consumer reporting agencies, marketing agencies and partners, analytics firms, other consumers, and government agencies.
We and third parties use cookies and other tracking and automated data collection tools (collectively “cookies”) to collect personal information and usage data, track your interaction with our Sites and Services, improve the experience of the Sites and Services, and conduct cross-context behavioral or targeted advertising (collectively “targeted advertising”).
We may use the following types of cookies:
- Strictly Necessary: These cookies are essential to operate the Sites and provide you with services you requested.
- Functional: These cookies enable certain features or nonessential functionality on our Sites. For example, we might use these cookies to recognize you and remember your preferences or settings when you return to our Sites so we can provide you with a more personalized experience.
- Targeting Cookies: These cookies allow us and third parties to learn more about you, including your use of our Sites and other websites, and advertise products or services that might interest you.
- Performance Cookies: These cookies help us and third parties understand how our Sites are working and who visits our Sites.
Among other tools, our Sites use Google Analytics to collect and process personal information and usage data. Learn more about how Google uses your information.
You can opt-out of certain types of cookies by using the Manage Cookies feature on our Sites.
If you want to reduce the overall volume of targeted advertising you receive, you can also visit the Digital Advertising Alliance (DAA) Consumer Choice Page, Canadian DAA Opt-Out Page, and/or the Network Advertising Initiative Consumer Opt-Out Page.These websites allow you to opt-out of targeted advertising from member networks.
4. How We Use and Disclose Information
Generally
We may use personal information and sensitive personal information for business purposes, such as:
- Account creation, fulfillment, servicing, and customer support: to create customer accounts, allow customers to create online accounts and profiles, provide goods or services, schedule and dispatch contractors/technicians to your location, process payments, keep customers informed about the status of their Services, respond to questions and address customers concerns, deliver updates, upgrades, and product improvement information;
- Marketing, market research, and analytics: to send communications and offers for our or third parties’ products and services, including offers based on consumers’ interests, personal and business characteristics, and location, perform analytics for market and consumer research, trend analysis, financial analysis, and anonymization of personal information;
- Collection and credit reporting: to collect on outstanding balances, update credit reporting agencies;
- Surveys, promotional events, contests: to administer surveys, polls, sweepstakes, contests, loyalty programs, and other promotional events and contests;
- Other company communications: to provide consumers with information that may be of interest such as company newsletters, announcements, technical notices, updates, reminders, service bulletins, invoices, and security alerts;
- Website use and analytics: to provide you with access to and use of our Sites, analyze consumers’ use of our Sites, including the use of third-party web analytics services, which may utilize cookies to collect data;
- Eligibility and pricing: to determine if consumers are eligible for certain products, services, or offers and the pricing related to such offers;
- Product research and development: to conduct research and analysis for maintaining, protecting, and developing services, increase and maintain the safety of our products and services, and prevent misuse;
- Business operations: to evaluate, develop, and improve business operations, products and services offered, conduct audits, evaluate contractors and technicians, and perform business administration and other normal business activities;
- Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others;
- Information security and fraud prevention: to operate information security and anti-fraud programs; and
- Other purposes: as otherwise described to you at the point of collection, with your consent, or as required by applicable laws.
We use sensitive personal information related to California residents solely for purposes that do not trigger opt-out rights under California Consumer Privacy Act regulations.
Reviews and testimonials
If you provide a review or testimonial, we may post it publicly on our Sites or in other advertising materials. By providing a review or testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.
Service providers
We may provide your personal information to other businesses who provide services to us or to you on our behalf. Examples include fulfillment and account servicing vendors, payment processors, marketing and communications vendors, research and development firms, data and business analytics vendors, IT and network administration providers, professional service firms, and other service providers.
We require each service provider to use reasonable security measures to protect your personal information and prohibit them from using the personal information we provide other than to provide services to us.
International data transfers
We, our service providers, and third-party partners (including affiliates) may store or otherwise process your personal information in any country. By using our Sites or Services, you acknowledge and agree that we may store and process your personal information outside the country in which you reside.
Third-party selling and sharing
We may disclose personal information to third parties in situations that qualify as a “sale” or “sharing” (for targeted advertising purposes) under applicable privacy laws. Categories of third parties to whom we may sell or share personal information include affiliates, retailers, companies that provide other home services, other sellers of consumer goods or services, and advertising, social media, and analytics companies. In the past 12 months, we only sold or shared personal information to affiliates and advertising, social media, and analytics companies. Although we may sell or share Identifiers generally, we do not sell/share text message “opt-in” data. Your choice to opt into text message and similar marketing programs is not transferable to third parties.
For additional information about third parties with whom we may sell personal information, please see our Additional State Privacy Disclosures.
Other third-party disclosures
We may also occasionally disclose your personal information to third parties for non-sale purposes such as:
- To comply with the law;
- To respond to legal requests (including court orders, investigative demands, and subpoenas) if, in our discretion, we believe it is necessary or appropriate;
- To prevent or stop any illegal, unethical, or legally actionable activity;
- To protect the safety, property, or rights of ourselves, consumers, or any other third party;
- In connection with a proposed or actual corporate transaction such as a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, or sale or divestiture of company assets or the business;
- To businesses controlling, controlled by, or under common control with us; and
- For additional purposes with your consent where such consent is required by law.
Summary of privacy practices
This chart summarizes our privacy practices, by category of personal information. Please note that we may not use or disclose each data element within a given category of personal information for the same purposes.
| Category of Personal Information | Purposes of Processing | Disclosures |
|---|---|---|
| All categories |
|
Service providers: We disclose each category of personal information to service providers. Third parties: We may disclose each category of personal information for the purposes listed in the "Other third-party disclosures" subsection. |
| Identifiers | For each purpose listed at the top of Section 4. |
Affiliates: We disclose this information to affiliates for marketing and general business purposes. This may qualify as sale under certain privacy laws. Advertising, social media, and analytics companies: We disclose this information to these companies for marketing and analytics purposes. This may qualify as a sale or sharing (for targeted advertising purposes) under certain privacy laws. |
| Characteristics of protected classifications under California or federal law |
|
We do not sell this information or share it for targeted advertising. |
| Other demographic information |
|
We do not sell this information or share it for targeted advertising. |
| Commercial information | For each purpose listed at the top of Section 4. |
Affiliates: We disclose this information to affiliates for marketing and general business purposes. This may qualify as sale under certain privacy laws. Advertising, social media, and analytics companies: We disclose this information to these companies for marketing and analytics purposes. This may qualify as a sale or sharing (for targeted advertising purposes) under certain privacy laws. |
| Privacy, marketing, and communications preferences |
|
We do not sell this information or share it for targeted advertising. |
| Internet or other electronic network activity information |
|
Advertising, social media, and analytics companies: We disclose this information to these companies for marketing and analytics purposes. This may qualify as a sale or sharing (for targeted advertising purposes) under certain privacy laws. |
| Geolocation data | We use general location information for each purpose listed at the top of Section 4. We do not collect precise geolocation data. | We do not sell this information or share it for targeted advertising. |
| Audio, electronic, visual, thermal, olfactory, or similar information | For each purpose listed at the top of Section 4. | We do not sell this information or share it for targeted advertising. |
| Professional/employment information |
|
We do not sell this information or share it for targeted advertising. |
| Education information |
|
We do not sell this information or share it for targeted advertising. |
| Inferences drawn from other personal information |
|
We do not sell this information or share it for targeted advertising. |
| Sensitive personal information: account login credentials |
|
We do not sell this information or share it for targeted advertising. |
| Sensitive personal information: financial account information |
|
We do not sell this information or share it for targeted advertising. |
5. Third-Party Websites and Links
The Sites or Services may contain links to third-party websites, including social media platforms. Please be aware that if you access these links, you will leave our site. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy practices.
6. Data Security
We recognize the importance of safeguarding the confidentiality of personal information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed to be secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.
7. Data Retention
We may retain each category of personal information for as long as needed or permitted based on your relationship with us, our legal and regulatory obligations, and our need to retain information for normal business purposes, including marketing.
8. Children’s Privacy
Our Sites and Services are designed and intended for those who have reached the age of majority (18 or 19 years of age, depending on your jurisdiction of residence). By using our Sites or Services, you affirm that you are at least the age of majority in your jurisdiction of residence. We are not liable for any damages that may result from your misrepresentation of age.
No one under the age of 18 is authorized to submit any information, including personal information, through our Sites or Services. Under no circumstances may anyone under the age of 18 use our Sites or Services. Parents or legal guardians of minors cannot agree to this Policy or the Terms of Use on their behalf. We will not knowingly collect any personal information from minors. If you become aware that a minor submitted their personal information to us in a manner that is inconsistent with this section, please contact us and we will delete such information.
9. Marketing Opt-Outs
You can opt out of marketing emails by clicking the unsubscribe link included therein. You can opt out of each text message campaign by replying “STOP” to any message received as part of that campaign. You can opt out of direct mail advertisements and telemarketing calls using the contact information listed below. If you opt-out of one or more types of marketing communications, you may still receive administrative, transactional, and other nonmarketing messages from us, including surveys.
10. Additional State Privacy Rights
If you are a resident of CA, CO, CT, DE, IA, IN, KY, MD, MN, MT, NE, NH, NJ, NV, OR, RI, TN, TX, UT, or VA, you have additional rights to access and control your personal information. Subject to applicable exemptions, privacy rights include:
- Right to Opt-Out from the Sale or Sharing of Personal Information. You may direct us not to sell or share (for targeted advertising purposes) your personal information to third parties.
- Right to Know and Access. You may request what personal information we collected about you (including the categories or specific pieces of personal information), the categories of sources from which we collected your information, the business or commercial purpose(s) for collecting it, and the categories and names of third parties to whom we sold or disclosed personal information. We will provide a copy of the specific personal information we maintain about you in a portable and, if technically feasible, readily-usable format.
- Right to Delete. You may request that we delete information we collected about you.
- Right to correct. You may request that we correct inaccurate personal information we maintain about you. If you only wish to update your contact information or other personal information rather than disputing its accuracy, please make the changes directly in your account or contact us using the information below.
- Right to appeal. You may appeal our decision with respect to a previously-submitted privacy request.
Submitting a privacy request
If you are a resident of a state that provides privacy rights and would like to exercise a privacy right, you may submit a request by calling us at 1-833-950-0094 or submitting your request through our Online Portal. After you submit your request, we may contact you to obtain additional information necessary to locate your record and/or verify your identity. For example, we may require you to verify certain information in our files or submit a signed declaration under penalty of perjury. We cannot process certain requests without verifying your identity, so please respond promptly to our request.
To opt-out of third-party data collections from our Sites that qualify as sales or relate to targeted advertising, you must also (1) use the “#one-trust-cookie-settings#” feature on our Sites or (2) use your browser or a browser extension to send us a Global Privacy Control (GPC) or Do Not Track signal. To opt-out of offline sales and sharing scenarios, you must also submit a request through our privacy opt-out form (linked above).
If you are an authorized agent submitting a request for another consumer, you must provide a copy of a lawful power of attorney or written signed authorization from the consumer. After submitting the request, you will receive an email. You can respond to this email to provide the required documentation. Depending on the type of request, we may contact you and/or the consumer on whose behalf you claim to act to verify your authorization or the consumer’s identity.
Non-discrimination notice
We will not discriminate against any consumer for exercising their privacy rights under law or this Policy.
California Civil Code Section 1798.83, known as the “Shine The Light” law, allows California residents to opt-out of having their personal information shared with third parties for direct marketing purposes. To exercise your rights under this law, please submit a request to opt-out of sales and sharing using the methods described above.
11. Canadian Privacy Rights
If you are a Canadian resident, you may submit a request to access or correct the personal information we collected about you or obtain the name of each third party to whom we disclosed your personal information, using the contact information below. We will process your request within 30 days subject to verification of your identity and any extensions allowed by law. You may also submit questions or complaints using these contact methods. We will comply with the Personal Information Protection and Electronic Documents Act and comparable provincial laws to the extent applicable.
12. Contact Us
If you wish to update your personal information, opt-out of certain marketing campaigns, or have any questions, comments, or complaints about this Policy, please contact us at:
HomeServe USA Corp.ATTN: Privacy Officer
45 Glover Ave, 6th Floor,
Norwalk, CT 06850
1-833-950-0094
privacy@homeserveusa.com
HomeServe’s subsidiaries that act as data controllers and are subject to this privacy policy include:
- HomeServe USA Corp.
- HomeServe Insurance Agency Corp.
- HomeServe USA Energy Services, LLC
- HomeServe USA Energy Services (New England) LLC
- HomeServe USA Repair Management Corp.
- HomeServe USA Repair Management (Florida) Corp.
- LI PH Enterprises LLC
- NYC PH Enterprises LLC
- Service Line Warranties of America, Inc. [Incorporated in DE]
- Service Line Warranties of America, Inc. [Incorporated in CA]
- Service Line Warranties of Canada, Inc.
- SJESP Plumbing Services Limited Liability Company
- Utility Service Partners Private Label, Inc.
- Utility Service Partners Private Label of Virginia, Inc.