HomeServe declares boiler switch on day

HomeServe declares 31st October 'Boiler Switch On Day'

Posted 20 October 2014 1:30 PM by Mark Round

Despite poor weather faced by parts of Britain in early October, millions of UK homeowners are refusing to say 'so long' to summer and switch on their home heating, according to research from leading home assistance company HomeServe.

Independent research, commissioned this month by HomeServe, reveals that many homeowners are choosing to wait until the end of the month - Friday, 31st October - before switching on their boilers and home heating.

The poll of 2,000 UK homeowners shows that, as millions dress up for the annual Halloween celebrations, 31st October is the most popular day in 20141 for people to press the 'on' button on their boilers and home heating (28% of those polled). Therefore, this year HomeServe is declaring 31st October national 'Boiler Switch On Day'.

'Although we're seeing the weather begin to turn, it appears homeowners across the UK are holding off making the decision to switch on their boilers and home heating,' said Greg Reed, HomeServe's Chief Marketing Officer. 'Our research shows that many will reach for the on switch on 31st October, therefore, we are declaring it national 'Boiler Switch On Day 2014!'

Table shows breakdown of UK regions opting to 'Switch On' on 31st October 2014 - 'National Boiler Switch On Day'
UK Total East Anglia East Mids London North East North West Scotland South East South West Wales West Mids Yorks/ Hum
28% 37% 23% 30% 29% 24% 18% 32% 42% 40% 26% 20%

In addition to switch on day, the research shows that 31% of UK homeowners are considering rationing how long they have their heating on this winter, with 18% rationing which areas of their homes to heat1. One in ten of homeowners are also expecting to face a heating bill that's more they can afford (10%). Separately, 10% are also expecting to raid their savings to cover the costs of heating their homes.

Table shows breakdown of UK regions intending to ration how long they have their heating on this year
UK Total East Anglia East Mids London North East North West Scotland South East South West Wales West Mids Yorks/ Hum
31% 35% 27% 27% 24% 41% 31% 24% 30% 44% 28% 34%

'As many of UK's hard-working homes begin to switch on their home heating, our customers know our qualified heating engineers are on-hand across the UK to help take care of a range of problems, regardless of what the weather throws at us in the coming weeks and months', added Reed.

HomeServe is offering consumers a range of handy hints and tips for homeowners experiencing common boiler problems, at http://www.homeserve.com/help-advice/boiler-heating/common-boiler-problems.A new HomeServe television and online advert has also been launched, showcasing HomeServe's boiler cover offer this winter - visit www.youtube.com/homeserve to find out more.

Those looking to take steps to protect their property this winter and find out more about HomeServe's range of home assistance policies, can visit www.homeserve.com.

1 Research conducted online by Canadean Consumer on behalf of HomeServe, October 2014 among a representative sample of 2,000 UK adults. Regional breakdowns of the survey data is available on request.

National Boiler Switch On Day

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