HomeServe and eBay sign pioneering digital collaboration
Posted 27 October 2014 10:33 AM by Mark Round
Leading home assistance company HomeServe and global commerce leader eBay have united on a pioneering campaign to support Britain’s hard working homes this winter.
The digital collaboration will see eBay.co.uk users engaged during their online shopping experience with handy HomeServe hints and tips on how to take care of their homes this winter, as well as offers and discounts on HomeServe's unique membership services.
The campaign will feature a range of activity within eBay.co.uk's trusted platform, including a bespoke version of HomeServe's own Winter content hub featuring a series of 'How to' videos on a range of home-related topics and HomeServe's product range including 10% off selected boiler cover policies* for eBay.co.uk users. eBay users will also be able to access assistance in the form of a downloadable guide for home emergencies.
The campaign will run until early January 2015 and will also include an eBay auction of 2,000 HomeServe-branded radiator keys for just 1p.
'This is a really smart partnership,' said Greg Reed, HomeServe's Chief Marketing Officer. 'HomeServe creates and delivers unique and targeted offers and assistance to consumers through eBay's trusted environment and in doing so, we benefit from both the scale and the insight that eBay brings. Together, we help support Britain’s hardworking homes this winter.'
The new partnership was developed alongside MEC, HomeServe's media agency. Iain McPhee, Performance Account Director at MEC said: 'All aspects of the HomeServe and eBay partnership have been designed to reach a core group of potential customers who are digitally savvy. The use of eBay auctions will add another element to this exciting campaign and will further reinforce the brand identity of HomeServe.'
Phuong Nguyen, Director at eBay Advertising added: 'eBay's sophisticated targeting capabilities, combined with a purchase ready monthly user base of more than 19 million in the UK, make it the ideal platform on which to host a native campaign of this kind. HomeServe will be able to build an accurate picture of potential customers and understand the broader context of their browsing and buying habits – vital to precision targeting at scale. We're thrilled to be launching a partnership that draws on so many of eBay's unique strengths – and with such a great brand.'
*Terms apply. Offer applies to homeowners only.