Millions of UK homeowners to ration heating this winter

Posted 5 November 2014 5:08 PM by Mark Round

Millions of UK homeowners look set to ration how long they have their heating on this winter, according to research from leading home assistance company HomeServe.

The independent poll of 2,000 UK homeowners revealed that around one third (31%) will be rationing how long they have their heating on during winter 2014. In addition, those surveyed said boiler breakdown is their biggest concern (11%) with a further 18% stating they will ration which areas of their homes to heat.

And with Christmas less than two months away, one in ten admit they may be forced to raid their savings before the festive season gets underway to fund heating bills.

The survey also revealed that many homeowners are holding off flicking the ‘on-switch’, with some 28% of people stating that they wouldn’t turn on their boiler until this Friday (31 October).

'This research shows that people really have to make some tough decisions this winter, a time of year when the UK’s homes work hardest' said Greg Reed, HomeServe’s Chief Marketing Officer. 'We’re not surprised to see that boiler breakdown is a source of worry, but we are on stand-by every day to support people if they need us.'

HomeServe is offering consumers a range of handy hints and tips for homeowners experiencing common boiler problems, at

'Our website has plenty of help and advice for those experiencing boiler problems this winter along with a wealth of information on how to protect the home against the winter weather,' added Reed. 'We’re here to help hard working homes.'

A new HomeServe television and online advert has also been launched, showcasing HomeServe’s boiler cover offer this winter – visit to find out more.

Those looking to take steps to protect their property this winter and find out more about HomeServe’s range of home assistance policies, can visit