HOMESERVE SELECTS EXPERIAN AS STRATEGIC MARKETING PARTNER
5 March 2008
Experian® today announced it has signed a five-year contract with Homeserve plc, the UK's home emergency service. The deal will see Experian's Integrated Marketing division create a bespoke database marketing system to assist Homeserve in maximising the effectiveness of its current marketing activity and to further develop new marketing programmes.
The partnership will provide Homeserve with a fully integrated platform including prospect data, analytics, campaign management and workflow tools.
Using this solution, Homeserve will be able to create higher performing customer acquisition, loyalty and cross-sell campaigns, supported by personalised content.
Geoff Love, Marketing Director, HomeServe Membership, commented: "This is a major leap forward in our marketing capabilities and in partnering with Experian we believe we will see a step change in our marketing effectiveness. Experian's blend of technology, data and consultancy will improve the effectiveness of our communications to customers and prospects and help us unlock new segments."
Duncan Painter, Managing Director for Experian's Integrated Marketing division, added: "Our work with Homeserve demonstrates the heavyweight marketing talent we bring to the table. It is all powered by our intelligence-led approach, focused solely on achieving exceptional returns for our clients. Major brands like Homeserve turn to us to provide them with this kind of capability, simply because we know how to unlock their data's potential to deliver hard and fast, measurable financial results."
Ends
For further press information please contact:
James Russell
Head of PR
Experian
Marketing Solutions
Tes: +44 (0) 115 828 7269
james.russell@uk.experian.com
About Experian
Experian is a global leader in providing analytical, information and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence.
Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE-100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK. Experian employs more than 15,500 people in 36 countries worldwide, supporting clients in more than 60 countries. Annual sales are $3.8 billion (£1.9 billion/€2.8 billion).
For more information, visit the Group's website on www.experiangroup.com.
The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.
For more information, visit the company's website on www.experian.com.
About Homeserve
Every forty seconds a Homeserve engineer comes to the rescue of a British household.
With over 3,000 directly and indirectly employed engineers Homeserve offers the UK's only national emergency home repair service backed by a 24 hour claims handling and repair network.
Homeserve also offers insurance cover for plumbing, drains, electrical wiring and gas central heating. It has over 5.8 million policy members in the UK and a further 1.2 million in the USA and France.